App publishers who tend to monetize their apps with in-app advertising spend most of their time while picking non-intrusive ad formats. App monetization has become a lot easier with multiple, highly efficient ads management platforms. However, the struggle to find the perfect list of non-intrusive ad formats remains the same.
One reason why app publishers are reluctant to monetize with in-app advertising is the threat to their user experience. An app publisher cannot afford to heighten the churn rate due to poor user experience at any cost. This is why app publishers need non-intrusive ad formats that align well with the app’s workflow.
Here you will find the list of ideal non-intrusive ad formats for efficient app monetization. So let’s begin exploring!
Native Ads
Native ads are often labelled as the future of in-app advertising or mobile marketing. But why? Native ads are displayed as part of an app leaving no difference between the general app’s user interface. These ads are served in a creative manner that does not halt the app’s performance but markets perfectly well. A native ad will be displayed within a mobile app with the tag ‘sponsored’ or none but will display an ad.
The Facebook Audience Network forecasted that by 2020 63.2% of mobile advertising will be native. This sounds massive! As the world shifts more towards native advertising, more and more apps will get a chance to monetize. Native ads are not just efficient in generating revenue but are also great for conversions. According to the Facebook Audience Network, native ads generate 20-60% better conversions than banner ads.
If you want a non-intrusive solution to monetize your mobile app, native ads can serve the best!
Banner Ads
The oldest mobile ads format on the face of the earth, the banner ads usually stick to the top or bottom of the screen. This rectangular ad format has evolved much over the years. The basic banner size 320 x 50 usually fits the top or bottom section of the app interface. Other banner ad sizes 320 x 480 and 300 x 250 can be placed as per preference. However, the bigger banner ad sizes are considered intrusive in comparison to the 320 x 50 banner.
Banner ads can help app publishers monetize their apps in the simplest ways. A small banner ad placed on the top or bottom does not affect the user experience. According to Business of Apps, banner ads can make up to $2.24 CPM effectively. Banner ads’ size and placement can add much more value to mobile app monetization.
Rewarded Video Ads
Another non-intrusive ad format on the list is rewarded video ad format. This format surprisingly enhances the user experience rather than spoiling it. Amazing isn’t it?
According to multiple case studies on Adjust, rewarded video ads have proven to increase in-app revenue by 165%. Adding to this, this ad format on various intervals achieved up to 80% ad conversions and 25% more user engagement.
Rewarded video ads work in a uniquely creative manner. App users get to see videos at instances where app workflow breaks naturally. Such videos towards the ending display coupons, offers and vouchers that can be availed instantly. The rewards embedded within the ads excite users rather than making them feel distracted. Rewarded ads greatly make app users feel valued instead.
Icon Ads
Newer in the fleet of ad formats, the icon ads are an exclusive format offered by ConsoliAds. This small ad format is highly non-intrusive while perfectly serves the purpose of an ad. In this case, an app’s icon is shown within another app for promotional purposes. Icon ads are a perfect option if a publisher wants to cross-promote his or her mobile apps within an existing inventory.
The icon ad format by ConsoliAds has helped publishers achieve a CTR of 2.1% at multiple instances. The size of the icon ad might be small but the power remains unparalleled. This ad format is no doubt a great option for publishers to monetize and cross-promote without affecting the user experience.
Immersive Ads
Immersive Ads are also known as Blended In-App Ads work like native ads but are meant to be displayed in 2D and 3D games. The immersive ad format does not however restrict to games only. If an app consists of instances where immersive ads can show up as a proper placeholder, it can do wonders. However, mobile apps have limited functions and screens to switch between in comparison to games.
The immersive ad format being offered by ConsoliAds works in a very creative manner. A game player gets to see ads within the natural environment of the game. This means you might see an ad naturally displayed within a billboard, on a street walk, on a character’s costume etc.
This might surprise you but immersive ads or blended in-app ads deliver 23% higher viewability than others. Immersive ads are the most non-intrusive mobile ad type. These do not affect the user interface even a bare minimum. The ads seamlessly run during the game without breaking the gameplay. Immersive ads enable publishers to monetize most innovatively!
App Open Ads
You open an app and get an ad served right away while your interface loads in the background. Sounds like a plan, doesn’t it? It surely does!
App open ads are ads that get served on placeholders that are enabled right on an app open instance. This means that as soon as an open in-app event takes place an ad call is generated right away. This ad format works great for feature-based mobile apps where users rely on the app interface.
App open ads do not bother users much as they look forward to accessing the app soon and that too without intervals. Sachdeva was able to boost their eCPM by over 13% with app open ads. Not just this, the success of this ad format encouraged them to replicate the monetization model to other apps as well.
App Open Ads are highly non-intrusive as they do not directly break the app workflow or interface.
Conclusion
App and game publishers strive hard to maximize user retention by providing them with the best user experience possible. Where on one end there is the need to monetize, on the other, there is a struggle to choose the best ad formats. Having keen knowledge about placeholders and the right ad formats can help publishers earn greater revenue at ease.
ConsoliAds has got you covered with the perfect list of non-intrusive ad formats that enable monetization for apps and games. We at ConsoliAds not just empower app publishers with monetization but enlighten them with the best practices to boost revenue. Sign Up now to enable effective monetization without halting user experience.
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